# Power commercial growth with connected data

Link proprietary and real-world data to map the full patient journey and improve commercial performance.

## Enhance your commercial analytics

[Unlock insights](/content/data-connected/index.html) on patients, treatments, and outcomes.

### Measure advertising impact

Measure the true impact of your marketing campaigns and optimize audience targeting.

## Generate commercial insights and improve performance

Leverage our data connectivity platform to connect proprietary and real-world data.

### Commercial Analytics Use Case

#### Supercharge brand analytics with specialty drug data

Link specialty drug and patient hub data with hundreds of real-word data sources. Gain a more complete view of patients and their interactions with the healthcare system.

- Optimize patient support programs
- Facilitate future drug development
- Improve targeting and triggers
  
[Download the eBook](/content/ebook/linking-specialty-pharmacy-data-for-commercial-success/index.html)

### HEOR Analyses Use Case

#### Upgrade your HEOR and market access studies to demonstrate value

Link clinical data with real-world claims, EHR, and lab data at the patient level to demonstrate improved outcomes and reduced cost of care.

- Fill gaps in the patient journey
- Reveal new insights on safety, effectiveness, and quality of life
- Generate stronger evidence of your drug’s value to health plans
  
[Download the white paper](/content/product-sheet/upgrade-your-heor-and-demonstrate-value-by-leveraging-linked-data/index.html)

### Advertising Use Case

#### Measure the true impact of your ads

De-identify and tokenize data, including RWD, first-party data, and social determinants. Power model audience creation, optimization, and campaign success measurement.

- Measure the true impact of your ads on therapy uptake
- Optimize your channel mix and messaging
- Create a feedback loop based on RWE to improve your audience model
  
[Download the eBook](/content/ebook/measuring-impact-real-world-data/index.html)

## End-to-end data connectivity platform

Get seamless, compliant data connectivity with [Datavant Connect](/content/products/datavant-connect/index.html).

## Largest health data ecosystem

Find fit-for-purpose data by joining Datavant’s [RWD Ecosystem](/content/partnerships/real-world-data-ecosystem/index.html), comprising 300+ partner organizations.

## Trusted by leading companies

Datavant is the trusted connectivity partner for 40+ life science customers, who have tokenized data across 100+ brands and more than 100 clinical trials.

## Commitment to privacy & compliance

Datavant places the highest priority on data security, adhering to strict HIPAA and regulatory standards to protect sensitive information.

## Explore our offerings

**Privacy Solutions**  
Maximize data utility while protecting patient privacy  
Read more

**Real-world data ecosystem**  
Your gateway to seamless, compliant data connectivity  
Read more